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B2B leads: quality over volume

In B2B there are not many inquiries, and each one matters; the sales cycle is long. We set up ads and a website that collect companies actually looking for your service, AI that qualifies them, and follow-up that does not stall — with the cost per lead reported in writing.

The metric

Cost per qualified lead.

In B2B you count real inquiries, not clicks or impressions.

Long cycles need follow-up

An automatic first answer and reminders keep the deal moving while your team sells.

Overview

The problem

A hundred clicks, three real inquiries — and no idea what each cost

In B2B the funnel is narrow: few inquiries, long decisions, and budget spent before the first deal appears. Without qualification and follow-up, even the inquiries that arrive cool off in the inbox.

What we do

What we set up

  • Google Ads (search) and Meta Ads aimed at companies looking for your service now.
  • A website built to collect inquiries, with the qualification questions that matter in B2B.
  • AI first response and qualification, so your manager sees company, need and timing.
  • Delivery of every qualified inquiry into your existing flow within minutes.
  • Written cost-per-lead reporting: volume, source and quality, in plain language.

How we measure

Leads counted, not impressions.

Cost per qualified lead

What a real, qualified inquiry costs you — not a click, not just any form submission.

Lead source

Which campaign and ad brought the lead, so budget goes where the good inquiries come from.

First response

How fast a company gets its first answer — before it moves on to the next supplier.

Delivery checks

Written confirmation that every qualified inquiry reached your team.

What you get

Concrete, visible results.

A short list, not a long one

Fewer inquiries, better qualified: your managers spend time on real opportunities.

Follow-up that does not stall

Automatic answers and reminders keep each deal moving between meetings.

Written reports

Cost per lead, source and volume, in plain language, regularly.

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Your request

A 30-minute call and a short written summary.

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FAQ

Short, direct answers.

Can you guarantee a number of contracts?
No. Van7 is a small agency with no published case studies yet, and we will not invent figures. What we guarantee is measurement: cost per lead, source and response time.
Why qualify leads automatically?
Because in B2B the scarce resource is your manager's time: AI filters out the inquiries that do not fit before they take a slot in the calendar.
Will AI negotiate with our corporate clients?
No. It handles the first response and qualification; a human takes over before any negotiation or offer.
We already have a CRM — will this fit?
Yes. Qualified leads go where your team already works: e-mail, Telegram or another channel you already use.
Are there prices?
No. Cost depends on the volume and scope and is agreed individually after the audit.

Free lead-flow audit

Want to see what a real B2B inquiry costs you?

Book a free 30-minute lead-flow audit: we will map the path of an inquiry from ad to manager and show where it stalls — no obligation.

Also ask about the pilot program: limited places, a case study in exchange for a discount, terms agreed individually.